Indiantelevision.com Team

(16 April 2007 5:00 pm)

MUMBAI: Moms, the outdoor unit of Madison World, has undergone restructuring at the senior management cadre with the division of the business into two units West and South Zone and North & East Zone with respect heads.

The rationale behind these changes is to have the twin objectives of providing focused attention to the agencies larger clients.

Madison World Chairman and managing director Sam Balsara said, , "Moms is a 5 year old outdoor agency and has retained most of its people who had joined them in the last 3-4 years. This restructuring once again emphasizes our ability to develop managerial talent and whenever an opportunity arises we are able to fill senior positions with internal resources rather than from outside."

Bhattacharyya says, "This restructuring will provide greater focus to our clients' business and I believe we are now preparing ourselves to consolidate the phenomenal growth we achieved last year and build upon it."

Bahl joined the organization in 2002. "This is a great opportunity for me personally and I am sure with the support of my team we would be able to have delighted clients on our roster," he says.

"This opportunity is a challenge for me and I am sure we would be able to keep up the tempo that we have generated last year. We have identified focus areas and will go for them," says Sanyal who came on board in 2004.