Indiantelevision.com Team

(12 April 2007 3:00 pm)

MUMBAI: Canon India Pvt. Limited, has announced the reorganization of the company's sales and marketing structure into four new divisions as a part of the company's strategy to double revenues in India over the next two years.

According to an official announcement, the reorganization has been undertaken as the company increases its efforts to become more market and consumer focused.

marketing group which will be headed by, Canon India vice president Alok Bharadwaj. This group will have four divisions - Business Imaging

Solutions: Direct sales division, Business Imaging Solutions: Channel

sales division, Consumer Systems Products Division and Imaging Communication Products Division.

Each of these new divisions will be responsible for sales and marketing efforts - including advertising and public relations, inventory planning and sales administration. All divisional heads will have profit and loss responsibility, adds the release.

As part of the overall strategy, over this year Canon will be opening company owned showrooms both in Delhi and in Mumbai, where the entire range of Canon products will be showcased. The company has recently launched two Level IV Master Service Centres in Delhi and Mumbai for camera products. These are the first Canon owned camera repair and service centres designed on international standards. These centres will soon be expanded to Bangalore and Kolkata.

Bharadwaj said, "Under the leadership of our new president, Kensaku Konishi, we chalked out a complete blueprint to double the revenues of Canon India from Rs. 400 crore in 2006 to Rs. 800 crore by 2008. This re-organisation is a critical part of overall strategy and will help Canon streamline its business operations. With divisions focusing on their core areas of operation, we expect them to operate efficiently and effectively in a manner that best leads to the creation of value for consumers ? both enterprise and end users. As we aim at capturing a larger market share in the year of our 10th Anniversary in India, we believe this will be a big step in this direction."

As a part of the reorganization, Canon India sales and marketing division will see a 18 per cent increase in headcount, with the creation of 37 new job positions, taking the sales and marketing headcount to a total of 237.

The Business Imaging Solutions: Direct sales division will be headed by director K Bhaskar. A separate pre-sales department has been created under BIS DC to cater to the needs of the enterprise market segment.

The Business Imaging Solutions: Channel sales division will be headed by director Som Gangopadhyay. BIS: Channel Sales has currently been seeing 25 per cent of its business come from the government. This division will also oversee the marketing on entire BIS: Channel Sales and BIS: Direct sales divisions.

The Consumer System Products division will be headed by assistant director V.P. Sajeevan. The CSP division will see a growth target of 52 per cent in 2007. A new product training cell has been created which will be responsible for training of all dealers and sales people on the new products. In addition, a new consumable business group has been created which will focus on educating and promoting the use of genuine consumables.

The Imaging Communication Products division will be headed by assistant director Praveen Sahni. The ICP division will have a task of making Canon No.1 in 2007,in this segment with 25 per cent market share. For this part of the business, new positions such as Retail Chain head, special manger for consumer promotions have been created. There will now be separate team for managing retail, online and e-business under the ICP division. In addition, to increase its emphasis on the professional segment, the business has created a separate Professional Business Department.