Indiantelevision.com Team

(12 April 2007 12:00 pm)

MUMBAI: Chandler Chicco Agency (CCA), independent healthcare public relations agency, and Positive Communications, an independent New Delhi-based integrated PR and marketing communications agency, have formed a partnership to deliver strategic healthcare communications.

"Healthcare communications, one of the fastest growing sectors in India, presents a huge opportunity, and we are delighted to be partnering with the world's largest player in this space. This alliance will be India's first integrated PR and marketing communications consultancy in the healthcare PR domain," said Positive Communications business head Shyam Grover.

Both Chandler Chicco Agency and Positive Communications specialize in public relations, corporate and marketing communications, delivering both single country and pan-regional campaigns for multinational pharmaceutical clients. Chandler Chicco Agency is a healthcare-specialist agency, while Positive focuses on both healthcare and technology.

"The Asia-Pacific region, particularly India, is an increasingly important area in terms of healthcare communications," noted CCA co-founder and principal Robert Chandler. "We are excited to be partnering with Positive to continue to meet clients' needs in the global arena."