(11 April 2007 6:00 pm)

MUMBAI: Online portal Sify has appointed Bang Media as its net ad sales Concessionaire.

Big Bang Media will be entrusted with the management of the complete ad sales of all Sify.com’s internet properties including Wallet Watch, Bawarchi, Khel, Samachar.com – leading NRI news portal, Sifymax.com – India’s leading broadband and video content portal.

It will also manage Sify’s retail ad product AdPlus that enables desktop advertising across Sify iWays (Cyber café chain) spread across 160 cities.

Sify president portals Sivaramakrishnan said, “Sify presents a unique package to enhance customer reach not only through its popular consumer portals but also its reach of the consumer through its 3500 iWay network across 160 cities and the unique AdPlus advertising model. Big Bang Media’s rich domain experience combined with Sify’s reach will help brand ads work in an online plus offline delivery model”.

Sify.com says that its clients and media agencies will benefit from this partnership as Big Bang Media’s focus will be to generate high interest and highly interactive properties, while taking the existing properties to newer highs in ROI delivery. Big Bang Media as content creators will also be generating interesting, interactive and customised content to support this advertising inventory ensuring an enhanced user experience on the sites.

The complete Hindi Content Aggregation and Creation function for all Sify.com channels has also been awarded to Big Bang Media.