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Red Lion partner Punit Jagasia stated, "We are not a
design hot-shop nor do we pretend to be a Brand Consulting
Agency that actually does packaging or design work. We understand
that brands work for organisations and not for products. That
a brand idea is what creates differentiation and that the
first step to developing any brand is its core, which is determined
by a whole host of factors. Our endeavor at Red Lion will
to define and design the brand by molding its core in a way
that reflects exactly what it is and what the various stakeholders
want but not at the cost of compromising its sanctity."
Jagasia added, "Our list of services will include brand
strategy, nomenclature and verbal identity, corporate design,
packaging design, digital branding, retail and environmental
design and print and publication work. Simplicity, Creativity
and Innovation are Red Lion's pillars, are some of the tools
which Red Lion will apply to create sharp ideas, and give
our clients the much-needed lead."
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