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Prior to IMX, Shah's last stint was with Lodestar Universal
as general manager where she handled the business responsibility
of Rs. 2000 million. Her key clients were Amul, Tata Teleservices
Tata Corporate, Trent, Diageo and LIC amongst many others.
Prior to that she marked her career as an investment director
in WPP - Mindshare where she was accountable for media investment
strategies for a set of clients like Mirc Electronics, Baja
Auto for all media, informs an official release.
Shah stated, "IMX believes that scale needs to be leveraged
in an atmosphere of collaboration to deliver the context specific
solutions that become a source of competitive advantage for
our clients. I am eager to be in a position to bring about
this change as we move into a more context specific era."
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