Indiantelevision.com Team

(7 April 2007 2:00 pm)

MUMBAI: The Kishore Biyani owned Future Group has entered into the home improvement retail format segment with the launch of HomeTown, also marking the company's foray into the services business.

HomeTown will display products from all major manufacturers, represented across numerous categories such as tiles, sanitary ware, bathroom fittings/fixtures, paints, furniture, etc. Customers will be given price, service and product guarantees. HomeTown will also guarantee workmanship of the jobs that it undertakes, for one year, from the time the job is completed. Every product or service provided is backed by the reliable manufacturers and service providers. In case of any manufacturing defect, consumers will get the option to exchange or refund the product, informs an official release.

It will offer consumers a specialized team of experts to set up everything for them at their home. In addition to retailing, the format will also provide services like electrical, plumbing, interior decoration and vaastu.

The store is divided into three sections - exhibitions, markets and services. HomeTown will have live displays various rooms such as living room, dining room, bedroom, kids' room, kitchen and bathroom in the exhibitions section. The markets section will feature products for living market, dining market, bedroom market, kids' room market, kitchen market, bathroom market, Home furnishings, mattresses, eZone (consumer durables and electronics) and depot (books, music, etc). While the services section will offer service options such as - Mr. Carpenter, Mr. Plumber, Tilewala, DesignCentre, Grihapravesh, Door delivery and Installation.

"HomeTown is an amalgamation of the value-lifestyle propositions, so appears eminently approachable to the budget-buyer, as well as the aspirational customer, and also to the lifestyle-driven customer. The displays will echo the aspirations of the consumer, keeping traditions alive in a contemporary world," adds Biyani.