Indiantelevision.com Team

(4 April 2007 6:00 pm)

MUMBAI: EchoStar, which operates the pay TV service provider Dish in the US and the world's most valuable media firm Google have entered into a partnership agreement.

They will introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar Dish Network's 125 national satellite programming networks.

This partnership extends Google's current advertising platform to a national TV audience with the aim to deliver more relevant and measurable ads. EchoStar and Google are working together to provide automated online campaign planning, scheduling, delivery and measurement of ads on the Dish Network.

EchoStar CEO Charlie Ergen says, "Dish Network is focused on improving all aspects of our business, and advertising is no exception. Through this groundbreaking partnership with Google, we are confident we will be able to bring increased efficiencies to Dish Network's advertising sales and more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers."

Google CEO Eric Schmidt says, "Our partnership with EchoStar is important for us as we begin to offer a TV advertising platform broadly. We think we can add value to this important medium by delivering more relevant ads to viewers, providing better accountability for advertisers and better monetize inventory for TV operators and programmers.

"EchoStar, with its focus on technological innovation and its dedication to improving end user experience, is a great partner for us as we move forward to accomplish these goals."