Indiantelevision.com Team

(28 April 2007 3:00 pm)

MUMBAI: Dentsu India has aligned all its agency operations across India and Dubai through Sap software.

Through the installation of Sap across its operations, Dentsu India is attempting to achieve a high-level of customer service and quality. Dentsu India Group CFO Salil Gupta says, “We are always in a continued process of choosing solutions aligned to our business requirements and Sap will give us an overall competitive-edge in integrating our operations including management control processes, thereby standardizing and automating business processes, improving data accuracy and enhancing information transparency”.

Dentsu India is investing heavily in technology and ITES to give it all the new age advantages. “As a late-comer in the business, we have had the advantage of hindsight. Our investments in broadband and seamless video-conferencing are all designed to keep our business at the cutting-edge of technology” adds Gupta.