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Lenove designs The Beijing 2008 Olympic Torch
 

Indiantelevision.com Team

(23 April 2007 8:00 pm)

 

MUMBAI: Lenovo designed the torch for the Beijing 2008 Olympic Games. Torchbearers in the Olympic Torch Relay will carry the torch from city to city around the world until it arrives at its final destination in Beijing on 8 August 2008 to mark the start of the Beijing 2008 Olympic Games. The Beijing Organizing Committee for the Games of the XXIX Olympiad selected Lenovo's design over 300 competitors, affirming that the same skill Lenovo employs to develop its award winning computer designs can be applied successfully to other types of products as well.

The International Olympic Committee attaches great importance to the Olympic torch's design, and its unveiling is always a source of international attention. Since its inception in 1936, the Olympic torch has come to represent the history and culture of its host country and city. Lenovo's design follows this tradition with a torch that represents the universal spirit of the Olympic Games, while drawing on traditional Chinese symbols and concepts.

10 members of the award winning Lenovo Design Center worked on the design and technical details of the torch. The result is the 'Cloud of Promise', a torch that in every way ,colour, shape, decoration and texture reflects the traditions and history of the Beijing 2008 Olympic Games and its host nation.

"Lenovo chairman Yang Yuanqing said "Lenovo has its headquarters in both the US and China, along with operations in multiple countries around the world, making it a company that transcends geographical boundaries. Our philosophy, similar to that of the Olympic Games themselves, is multicultural, collaborative and competitive. So I was especially inspired to see how our international design team succeeded in applying our guiding principles to create a torch that reflects Chinese culture while retaining universal appeal that will be appreciated and admired in whatever nations the torchbearers carry it."

The torch, fashioned from a polished aluminum-magnesium alloy, measures 28.35 inches x 1.97 in x 1.56 in and is exceptionally lightweight at about 2.21 pounds. It is designed to remain lit for at least 25 minutes, with the flame remaining around 9.85 inches high with no wind speed.

BOCOG selected the 'Cloudof Promise' from more than 300 suggested themes The imagery of the 'Cloud of Promise' represents the Chinese culture. The delicately drawn clouds are etched against a silver background in a rich red colour the same red that permeates a lot of China's great art and architecture, including the gates of the Forbidden City and many other Chinese treasures.

"When we design a computer, we first think of what the user requires in terms of size, weight, security features, keyboard usability, protection against being dropped, etc.," Yao said. "We take these factors in mind to come up with the best consumer experience. This is what we did with the torch, realizing it must be attractive to those who see it, and comfortable and light for those who carry it. This is 'the Lenovo way' - first we explore the connection between the human being and the product we create for them, and then we encourage the design team to take a fresh approach to make the product unique and friendly to the customer."


Lenovo builds well engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.

 
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