(27 September 2006 8:55 pm)

MUMBAI: Yahoo! India has launched its latest offering in 'search marketing solutions' for Indian marketers.

Yahoo! Search Marketing is a product that helps businesses and consumers connect to each other through the advertising model called Sponsored Search. Sponsored Search allows businesses to bid for highly visible placement within the web results that are served in response to user's search for a specific product or service.

'Search Marketing' has become one of the most efficient methods of online advertising thanks to its cost-effectiveness and high return on investment compared with other marketing mediums. As a result, it has been adopted by hundreds of thousands of companies around the world.

Yahoo! Search Marketing will offer advertisers an opportunity to build their brand, attract new customers and widen their reach through the Yahoo! Partner Network. Finally, Yahoo! India's expert online management allows for better flexibility and performance monitoring, states an official release.

Through Yahoo! Search Marketing, advertiser listings will not only appear on Yahoo!, but also on leading destination site - MSN. In total, the Yahoo! Search Marketing distribution network reaches over 90 per cent of Internet users in India, the release adds.