Indiantelevision.com Team

(26 September 2006 8:00 pm)

MUMBAI: Mudra bagged four awards at New York Festivals 2006. Mudra Mumbai's campaign for SBI Debit Card and Mudra South's campaign for Henko won Silver World medals in the financial services and specialty advertising: consumer categories respectively.

New York Festivals (NYF) is an international awards company founded in 1957. Recognizing the world's best work in advertising, programming, design, and marketing, NYF and its three other advertising brands, honour creativity and effectiveness in global communications through seven annual competitions, informs an official release.

NYF maintains an international network of representatives who promote the competitions in over 65 countries. Each NYF competition is supported by a board of judges and advisors, each of which is led by a chairperson and represents a veritable "who's who" of international communications.

Entries are judged by panels of international award winning creatives who are recognized as leaders in their respective fields. The preliminary round of judging produces finalist winners who receive a finalist certificate. Further judging rounds determine bronze, silver and gold medal winners. Gold award winners then contend for Grand Prix Awards.