CavinKare's
Meera products to be endorsed by Southern star Khushboo
Indiantelevision.com
Team
(25 September 2006 8:00 pm)
BANGALORE: Meera, the hair care brand
from CavinKare have announced their new brand ambassador, Khushboo. The Southern
movie star will be endorsing the brand through a string of promotional activities
the company has planned.
CavinKare Ramesh Vishwanathan VP marketing said, "Meera is a brand that represents
a Woman of today and still strongly bound to her roots and family values. She
is the epitome of grace, tradition and yet retaining that zeal for life and contemporary
thinking. She has achieved enviable success in her league of work and is one of
the most respected stars of her times. She fits 'Brand Meera' most gracefully."
Khushboo added, "Meera is very traditional. And to me it stands for healthy
hair and that is what I believe in."
The brand
consists of Meera herbal hair oil, hair wash powder and shampoo with pure herbal
particles, each of the products offering the goodness of pure herbs.