Indiantelevision.com's Media, Advertising, Marketing Watch
 
CavinKare's Meera products to be endorsed by Southern star Khushboo
 

Indiantelevision.com Team

(25 September 2006 8:00 pm)

 

BANGALORE: Meera, the hair care brand from CavinKare have announced their new brand ambassador, Khushboo. The Southern movie star will be endorsing the brand through a string of promotional activities the company has planned.

CavinKare Ramesh Vishwanathan VP marketing said, "Meera is a brand that represents a Woman of today and still strongly bound to her roots and family values. She is the epitome of grace, tradition and yet retaining that zeal for life and contemporary thinking. She has achieved enviable success in her league of work and is one of the most respected stars of her times. She fits 'Brand Meera' most gracefully."

Khushboo added, "Meera is very traditional. And to me it stands for healthy hair and that is what I believe in."

The brand consists of Meera herbal hair oil, hair wash powder and shampoo with pure herbal particles, each of the products offering the goodness of pure herbs.

 
Go to Top
Click for MAM Stories Archives
 
Also Read: