Indiantelevision.com Team

(21 September 2006 7:00 pm)

MUMBAI: With the announcement of 80-store entry into Gujarat. India's largest discount major Subhiksha marked a half way milestone of 300 stores in its mega budget national rollout plan.

With this addition, the Subhiksha store count goes up to 300 stores operating across India in Delhi, Tamil Nadu, Karnataka, Andhra Pradesh and Gujarat.

In Gujrat, Subhiksha has stores in Ahmedabad, Surat and Vadodara apart from a host of smaller cities. All stores in the state will be operational in two phases and the first phase is expected to be operational by October 2006.

This also marks the company's foray into the western region with Mumbai and Pune among the next on the radar.

The Company had earlier announced a 3 billion investment and 600-store rollout in five states -AP, Karnataka, Delhi, Gujarat and Mumbai.

"This is a landmark occasion for us as we will soon cross the 500- store mark by end October 2006. Our next destination is Mumbai,
followed by entry into additional markets in North India & rest of
Maharashtra" said Subhiksha MD R Subramaniam.

With Subhiksha's business model focused on ensuring that the customers can procure items of daily requirement near their home at sharply reduced prices with no compromise on quality, the company is targeting a 'neighborhood presence' in the every market that it enters.

To the consumer, the marked discounts on prices are evident on every bill, which will help compare Subhiksha's low store prices with market prices and tally the total savings.

Subhiksha was the first Company to use direct tie-ups with manufacturers as a means of cost saving. Resulting benefits as well as that accrued by economies of scale is passed on to the consumer, keeping prices of all products sharply lower than the market, consistently, with simultaneous assurance of quality control.

Subhiksha's consumer-focused no-frills approach to the business of
daily shopping allows huge savings on overhead investments as well as
running expenses, while its unique direct supply arrangements with
manufacturers further reduces supply-chain costs.