Indiantelevision.com Team

(21 September 2006 2:00 pm)

MUMBAI: Brand Portrait Digital India Pvt. Ltd and ActiveMedia Technology have announced a strategic tie-up to create a highly targeted communication platform that can be used by various brands to reach out to the consumer using the shortcode-3636, via the computer or the handheld device.

The 3636 platform could be used by companies for lead generation and content / knowledge dissemination, consumer profiling and innovative use of GPRS (General Packet Radio Service), informs an official release.

Brand Portrait Digital will also create attractive content for the consumers, which it plans to deploy via the ActiveMedia 3636 shortcode and the portals. The internet platform as well as the hand held devices would make it easy to distribute content to global target audiences.

Brand Portrait Digital CEO Sunil Nair said, "11.35bn (£6.1bn) of global ad spend will be through mobile channels by 2011. This convergence will make it possible for Brand Portrait Digital to reach approximately 70 million consumers in India and allow ActiveMedia to deploy the 3636 shortcode across the spectrum and increase usage. Brand Portrait Digital will soon get into a pay-per-sale model which will lead a majority of the content creators to use the ActiveMedia - Brand Portrait Digital model."

ActiveMedia Technology head India operations Raj Singh, said, "The alliance will combine Brand Portrait's creative and customised end-to-end marketing solutions with ActiveMedia's unparalleled track record in deploying mobile coupons, vouchers, tickets and Mobile-CRM solutions."

"Marketing has become a direct, personalized channel of communication with the power to touch people anytime, anywhere via their mobile phones and other wireless devices. With this, we expect Mobile advertising services to be fuelled by high-speed connections and cheap handsets able to handle high quality multimedia", adds Nair.