Indiantelevision.com Team

(20 September 2006 8:00 pm)

MUMBAI: Tag Media Network Inc. has launched what it claims as the country's first national In Store Television Network in India. The Tag Media Network will debut 1 October 2006 in 62 Spencer's stores across India.

Tag, based in Washington, DC, is operating this new venture in partnership with MAA Group, India. Tag Media Network is an advertising platform, which benefits the advertiser giving him the power to influence the consumer's shopping mindset in the retail environment, states an official release.

With so many national television networks to choose from, Tag Media provides advertisers an opportunity to break away from all the advertising clutter and speak directly to the consumer when the consumer is in the shopping mode, and therefore most receptive to the advertising message. In store Retail Television Advertising uniquely combines "Above The Line" and "Below The Line" communication to communicate brand messages and stimulate retail purchase, the release further informs.

Tag Media expects to operate in key organised retail outlets nationally in the coming months. In addition to Spencer's, Tag will be working with Fabmall stores across India, and is in discussions with several other national retail chains. Bunty Peerbhoy and Dan Ginsburg are the operational heads behind the Network.