Indiantelevision.com Team

(19 September 2006 8:00 pm)

MUMBAI: ACNielsen, market information provider in partnership with Percept D'Mark, (PDM) specilaising in celebrity management have unveiled the ACN and PDM Star Power Track, a quarterly study that will seek to determine the effectiveness of a celebrity endorsement.

The Aviva Ballkids team at the Kingfisher Airlines Tennis Open will be made up of budding tennis players who will be handpicked from reputed Tennis Academies in Mumbai. Children in the age group of 12-15 years will attend the trials, on September 19th and 23rd, to become a member of the Aviva Ballkids team. The selection process looks at a range of factors including hand-eye coordination, concentration levels, work ethic, running, reaction times, rolling of the ball, past experience and general tennis knowledge.

The Aviva Group is already associated with the Australian Open for the Aviva Ballkids programme. This year 6 Aviva Ballkids from India got an opportunity to be at the Australian Open, one of the 4 Grand Slam tennis tournaments. Aviva has been the first corporate ever to sponsor ball-kids at the Grand Slam tennis tournament and has a four-year deal from 2005 to 2008 with the Australian Open. This initiative is a part of Aviva's agenda to promote Sports in India and worldwide.

A panel of judges during Kingfisher Airlines Tennis Open will judge the best Ballkid. The winner will get a trophy and a yearlong scholarship at The MBTA, Mahesh Bhupati's Tennis Academy.