Indiantelevision.com's Digital Edge: Reliance Communications launches Cricket Subscription pack

Indiantelevision.com's Digital Edge

Reliance Communications launches Cricket Subscription pack

Indiantelevision.com Team

(16 September 2006 7:45 pm)

MUMBAI: Reliance Communications has announced the availability of Cricket Subscription pack on its Dial 1234 service on nationwide basis for the India – West Indies – Australia Cricket Series. Customers can dial 1234 and say “SCORES” and subscribe to cricket SMS alerts for the entire series for Rs 49.

The pack is available throughout India and customers who subscribe to this pack would receive SMS alerts after every 10 overs, every wicket and after every landmark moments (century, record break), states an official release.

Apart from the subscription pack, cricket lovers across India can also get updated expert comments on the match, detailed scoreboard, team list and team performance on dialing 1234 and saying ‘Cricket’. Dial 1234 services are charged at Rs 6 per minute, the release adds.

Cricket lovers on Reliance Mobile also have the choice of clicking on its popular Reliance Mobile World for updated scores on all matches in the special CricketNmore section. A simple menu driven navigation helps the customer find score details with ease.

“Our efforts are geared towards serving this Cricket-loving community with services that keep delighting our customers. This year has seen us covering soccer, Wimbledon, and auto races and rallies in the same breath as cricket. In fact the cricket subscription pack is one of several such value packs that we will be extending to our customer base”, says Mahesh Prasad, president Applications Solutions and Content Group, Reliance Communications Ltd.

Dial 1234, which is the voice interactive service of the Reliance Mobile World suite, has a bouquet of services such as Talking Message Service (TMS), Caller Ringback Tones, apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services. Reliance Mobile World has worked wonders with over a billion page views of information, rich media content and video clips. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World’s applications include TV news clips, ball-by-ball cricket score and other information, latest movie clips, city and TV guides, railway reservations, banking, bill payment and examination results, states the official release.