Promax BDA Asia Conference to kick off on 8 November

Indiantelevision.com Team

(30 October 2006 6:40 pm)

MUMBAI: The 12 annual Promax BDA Asia Conference and Awards will be held on 8 and 9 November in Singapore. Over 400 promotion, design and marketing executives draw from the region’s terrestrial and satellite broadcasters will take part in the two day event to be held in The Art House at The Old Parliament.

This year’s theme is Hitting the right spot- Creative strategies that deliver results. The key note speakers are The NBC Agency USA senior vice president advertising and promotion Frank Radice.

Based in New York, Radice is responsible for promoting a wide variety of network programmes, including all NBC News Productions, Saturday Night Live, Late Night with Conan O’Brien, and a number of NBC Entertainment Specials and NBC Enterprises syndicated programs.

Goldwyn-Mayer Studios Inc executive vice president corporate communications Metro Jeff Pryor. Pryor joined Metro-Goldwyn-Mayer Studios Inc (MGM) as executive VP in January 2006. He is responsible for directing communication and public relations strategies for all of MGM operating divisions including Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc, MGM Networks Inc, informs an official release.

Both Jeff and Frank will join over 15 other international speakers in Singapore to share their insights into launching big and building bigger. “Promax BDA Asia brings together the entire creative community across television and new media,” said Conference Director Monica Wong. “We are delighted to present a global who’s who from the visual media’s promotion and branding elite. Over 15 speakers from the US, Europe, Africa and Australia will share tips, insights and perspectives on today’s best industry practices, ” she added.

For this year’s PromaxBDA Awards, over 1300 entries were received representing a 20 per cent increase on 2005. There are 113 companies from 15 countries competing for the coveted Promax Muse and BDA Isis, asserts the release.

“The Promax BDA Awards are a real high and everybody should experience it. With over 1300 entries this year the competition has never been tougher” said Awards Chair for 2006 Du Da Sheng . “These Awards are the worldwide benchmark for quality in on-air branding, promotions and marketing, ” he added.