Indiantelevision.com > Media, Advertising & Marketing Watch > 'Sunfeast Hara Banao Campaign gets bigger

Indiantelevision.com's Media, Advertising, Marketing Watch

Sunfeast Hara Banao Campaign gets bigger

Indiantelevision.com Team

(23 August 2006 8:00 pm)

MUMBAI: Bollywood Superstar Shah Rukh Khan has joined hands with kids for an initiative from Sunfeast.

Sunfeast has announced the an environmental awareness campaigns which targets more than 400 schools with over 3,00,000 students participating.

For the third year this campaign aims at educating children about the growing environmental adversities and how each of them can contribute in 'Saving the Environment'. The scope of this initiative Sunfeast says has increased tremendously over the last three years and this year Shah Rukh Khan too has involved himself with the campaign, which has registered over 3,00,000 students from more than 400 schools spread across five cities in the country.

The environmental campaign, which will run across schools will organise a signature drive - "Sow a Seed Today Campaign. Here in students collect signatures from people who pledge to do their bit for saving the environment by recycling and sowing a seed as part of the first phase.

The second phase of the month long campaign will host the Sunfeast Hara Banao Week which consists of a series of Environment Fairs. The Environment Fair will be kick started with a sapling plantation and a march in each city. The march is aimed at reaching out to the people in the city to play their part in "Saving the Environment". The Environment Fair will showcase projects by the students of various schools, and also organize various inter school environment based competitions.

ITC foods business CEO Ravi Naware said, "Sunfeast believes that children are the best harbingers of change and improvement. We believe that our initiative with school children is a necessary process of reflection for them as well as us. Initiatives such as the 'Sunfeast Hara Banao Campaign' is oriented towards our governing philosophy of responsibility towards the environment . Several schools will also be awarded for their commitment toward showcasing critical environmental issues and spreading awareness on the subject ".

Sunfeast positions itself as an environment friendly brand that has identified children as the prime drivers to advocate the cause of environmental issues and become the drivers for environmental advocacy. Sunfeast aims to tap into the potential that school children embody to convert them into agents for change. Sunfeast says that through its extensive reach in this target group it is in a position to optimise the association to reap profits that are beneficial to society at large.

Go to Top

Click for MAM Stories Archives