| Targeted at value conscious GoAir fliers,
the GoAir SBI card offers a rewards programme that entitles cardholders
to get four reward points on every Rs.100 they spend on buying GoAir
tickets with their GoAir SBI card. Cardholders can redeem these reward
points, against subsequent GoAir ticket purchase.
Commenting on the launch, GoAir managing director Jeh Wadia said,
"This is a partnership with industry leaders; SBI card brings
unique strength into the program with its reach, GE brings in its
worldwide experience in terms of loyalty/ co-brand management, and
of course Visa for leadership, innovation and technology expertise
in the payments industry."
SBI cards CEO Roopam Asthana said "This tie-up is in line
with our focus on Co-brand partnerships - covering diverse industries
which offer our customers the best. The GoAir SBI card is a fully
loaded, features rich card that offers value conscious airline travellers,
a unique value proposition."
Talking about the tie-up, he further added, "credit card spends
in the airline category have shown a phenomenal rise of 80 per cent
over the last year. On the other hand, SBI cards portfolio has recorded
a healthy 77 per cent increase on spends in the airline category.
We are confident that GoAir, SBI cards and Visa will be a winning
combination."
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