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Commenting on her new role Davidson said, "I'm very excited
to work with Bruce as well as the rest of the talented team at Star
to drive the growth of Star's advertising revenue. Star is a unique
media company with a great number of well-known media properties
that resonate with viewers across Asia. Building on these, I look
forward to overseeing the development of strategic solutions and
building value for our clients."
Davidson comes to Star with more than 25 years of experience in
advertising sales, media and marketing and prior to this she was
vice president, integrated sales and marketing of Fox Cable Networks.
Over the years, she has worked in various advertising sales capacities
for media and Internet companies as well as advertising agencies
including IFILM Network, bluemountain.com, MTV Networks and
Spelling Entertainment.
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