Indiantelevision.com Team

(25 October 2006 6:00 pm)

MUMBAI: Coca-Cola India has announced the launch of a slew of new innovative offerings.

Launched exclusively for Mumbaikars, “Frosted” bottles of Coca-Cola, Diet Coke and Sprite have been made available for the first time in the country.

Coca-Cola India, VP marketing Venkatesh Kini said, “Coca-Cola India has always strongly focused on enhancing consumer experiences through innovative product offerings. Key initiatives like the launch of frosted bottles of Coca-Cola, Diet Coke, Sprite and our premium international brand Schweppes, are all testament to the same commitment. I am certain that our consumers would find these new offerings extremely enjoyable.”

The frosted bottles of Coca-Cola, Diet Coke and Sprite are priced at Rs. 35 per 250 ml bottle. The Schweppes brand portfolio of Coca-Cola launched in India includes premium water, tonic water and soda water. The Schweppes range has been priced at Rs 30, Rs 30 and Rs 20 respectively. Coca-Cola’s premium range of juices, Minute Maid, made available to Mumbaikars includes flavours like orange, tomato, strawberry and multivitamin, all in 200 ml bottles, priced at Rs. 50.