Indiantelevision.com Team

(19 October 2006 3:30 pm)

MUMBAI: MTV, Westside & Motorola are coming together once again for Style Showdown.

Starting October, the initiative will be a three month long fun-filled activity, which will conclude with an inter-collegiate thematic fashion show.

The mega youth event will travel to nine cities across the country including Pune, Baroda, Ahmedabad, Nagpur, Bangalore, Hyderabad, Kolkata, Jaipur and Indore, reaching out to 270 colleges. To participate in the Style Showdown visit the nearest Westside store and fill up the entry forms.

As per an official release, the last date for entries for students is 30 October and consequently the auditions will be held.

From all the college entries received, eight colleges will be selected for the final fashion show. The final show in each of the cities will be based on different themes, which will be given by the jury panel comprising ace choreographer Achala Sachdev, witty and humorous MTV VJ Cyrus Sahukar as "Piddhu - the great" and a local celebrity. The triumphant team in each city wins a cash prize of Rs 50, 000.

Announcing the launch of the event, Trent Ltd. marketing head Neeti Chopra said, "The Westside Style Showdown 2005 was a huge hit amongst the youth that created a platform for them to showcase their fashion talent. And, this year, we are back with Style Showdown, promising another exciting event. At Westside, we have always looked at opportunities to connect with our consumers. Westside's collection of SRC & 2F4U for the youth is about being stylish yet free spirited and what better way to showcase this collection than to host a mega youth bash which symbolizes the free spirited talent of the youth."

The Westside Motorola Style Showdown in association with MTV is co-sponsored by Kamasutra and Middlesex University, the release informs.