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Safal does a Powerpuff Girls on pack promotion
 
Indiantelevision.com Team
(16 October 2006 6: 00 pm)
 

MUMBAI: Safal, which works in the frozen vegetable category has tied up with Cartoon Network to launch ‘Power Puff Girls’ on-pack promotion.

The promotion entitles the consumers to receive a specially developed ‘Power Puff Girls Crime Buster’ toy free with the purchase of 1 litre Safal Juice/Nectar.

The promotion is valid in Delhi, Mumbai, Bangalore and Kolkata. Filled with the goodness of nature, Safal juices and nectars are available in Orange, Mixed Fruit, Orange Apple, Mango, Grape and Guava flavours.

The ‘Power Puff Girls Crime Buster’ is a collectable series of five game sets from the popular series of Power Puff Girls on the Cartoon Network, using different characters and colours to attract youngsters. The association with Cartoon Network’s power packed and energetic characters of the ‘Power Puff Girls’ series complements the brand’s core positioning of being a ‘Refreshing Energy’ drink.

Mother Dairy India CEP Paul Thachil says, “Safal has always endeavoured to provide innovative and fun filled experiences to its consumers and build a strong bond with children. We are confident that this promotion will help enhance the brand’s connect with Safal consumers, especially kids across our key markets.”

Safal juices are available with ‘Power Puff Girls Crime Buster’ game sets at all retail outlets and Mother dairy booths in select cities through the month of October- November 2006.

 
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