NEW DELHI: IBN 7 has entered into a strategic alliance with Canon India to bring to its viewers a month long contest - 'IBN 7 News Superstar,' that will give them an opportunity to win Canon digital cameras and camcorders daily.

To participate in the contest, viewers need to watch IBN 7 from Monday - Saturday between 8:30 pm to 10:30 pm and answer questions pertaining to the day's top news stories.

The contest will comprise four multiple-choice questions asked at different intervals during the same time band. Four lucky winners (who answers any one question right) and one mega winner (who answers all four questions correctly) of the day will be announced at the end of Big News at 10:30 pm on IBN 7. The winners will in turn be featured in a telephonic interview on the breakfast news the following day, informs an official release.

"The contest is designed to encourage news-awareness and viewership by amalgamating news and entertainment. We constantly endeavor to introduce creative and novel ways of interacting with our viewers who are our crux," says IBN 7 managing editor Ashutosh.

Canon India head marketing and sales Alok Bhardawaj said, " We are glad to be associated with IBN 7 for the 'IBN 7 News Superstar' initiative. We are confident that the viewers will respond to the contest positively and in turn get an opportunity to possess our premium products. We look forward to other such associations in the future."

"We are excited to work with Canon India for a uniquely packaged interactive contest with interesting prizes provided by them. We are confident that innovative and exciting contests like these will strike a positive chord with the viewers," added CNN-IBN and IBN 7 director marketing and online projects Dilip Venkatraman.