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Vandrevala said, "With rising income
levels and more people moving between countries,
consumerism and remittances will grow. Migration
will bring in money for spending and by the
year 2060, spending patterns will change as
people age and retire."
Between
2006 and 2050, countries like India, Pakistan,
Nigeria , Congo, Bangladesh, Uganda , China
will take over half of the earth and other
countries like Italy and Japan will shrink
in size. This will lead to a change in the
market scenario; from the closed, traditional
market, it will become more open and combined,
asserts an official release.
Vandrevala
added, "The middle class will grow,
resulting in an increase in the percentage
of people living in cities. Those living
in cites, will shift to mega-cities. Consumerism
will increase and the market demand will
shift from necessities to luxury and lifestyle
products. People will prefer to buy products
that save labour and time, be it mobile
phones or cars. This will lead to greater
mobility and a consumeristic lifestyle,
leading to a more informed and influenced
brand purchaser."
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