Indiantelevision.com's Digital Edge: Nokia announces the launch of 'Nokia New Year’s eve'

Indiantelevision.com's Digital Edge

Nokia announces the launch of 'Nokia New Year’s eve'

Indiantelevision.com Team

(16 November 2006 3:53 pm)

MUMBAI: Nokia has announced the launch of 'Nokia New Year’s Eve', a global music event stretching across four continents, and featuring a number of international artists on 31 December.

The Black Eyed Peas and Scissor Sisters are some of the artists who will perform at the New Year celebrations from Hong Kong to Rio de Janeiro, asserts an official release.

Nokia New Year’s Eve will travel from east to west, starting in Hong Kong’s Ocean Terminal, followed by Mumbai’s Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York.

Those unable to attend in person can experience the party via television or the internet. To orchestrate this celebration, Nokia has enlisted the services of Live Aid and Live8 producer Harvey Goldsmith CBE.

Commenting on the event, Nokia senior VP marketing Jo Harlow said, "Living up to our promise of connecting people, Nokia New Year’s Eve aims to connect millions of people from around the world through music and mobility. It leverages the power of television, the internet, live events and the world’s most exciting music artists to get people talking, sharing and celebrating on one incredible night."

"This is an exciting and ambitious project and the first time that New Year’s Eve will be celebrated as a global music event. It will feature international and local artists with live broadcasts on New Year’s Eve as well as a New Year’s day TV special to be aired globally. I am delighted to be on board," added Goldsmith.

Nokia New Year’s Eve with the five events expects to have a combined attendance of 1.3 million and an anticipated global television and Internet audience of 150 million, adds the release.