MUMBAI: MindShare Worldwide has created two new global positions.
Marco Rimini will be joining MindShare from JWT London as its first
worldwide head of communication planning.
Rimini's remit will be to develop MindShare's planning tools, planning
teams and relationships with creative agencies to help deliver idea
led communication plans for MindShare clients.
At the same time MindShare has also created the role of worldwide
head of business planning, to be filled by Phil Cowdell. He will
focus on working closely with clients to link their overall marketing
spend with their business results.
Both roles report into MindShare chief strategy officer Nick Emery.
Emery said the appointments were consistent with MindShare's ambition
of innovation and leadership in global communications.
