Indiantelevision.com Team

(20 May 2006 2:00 pm)

MUMBAI: Pepsi-Cola North America has launched two new additions to its beverage portfolio -- Dole Sparklers and Sierra Mist Cranberry Splash.

Dole Sparklers, a new line of 'sparkling' juice drinks, launches in October in four flavours. Sierra Mist Cranberry Splash launches in November.

Low-sugar juice Dole Sparklers is made with fruit, B-complex vitamins and 50 per cent less sugar and calories than a regular juice drink. The beverage comes in four flavors: pomegranate blueberry, orange tangerine, cranberry raspberry and pink grapefruit.

Sierra Mist is launching its first limited-time-only offering with Sierra Mist Cranberry Splash, the lemon-lime soft drink flavoured with a hint of cranberry. Sierra Mist Cranberry Splash will be available for eight weeks, beginning in November, in packaging that will reflect the spirit of the holiday season. Supported with national television and radio advertising, Sierra Mist Cranberry Splash will be available in 20-oz. and two-liter bottles as well as 12-packs of 12-oz. cans.

"We're constantly examining our product pipeline to develop innovations that will satisfy the unmet needs of our consumers. With the introduction of Dole Sparklers, we're providing a light, invigorating sparkling juice that's low in sugar and calories, but indulgent on taste. Sierra Mist Cranberry Splash is the ideal beverage for the holiday season, when consumers tend to seek more variety. From its crisp, unique flavour right down to its festive graphics, it will make its way to the top of plenty holiday shopping lists this year," said Pepsi-Cola North America senior vice president of innovation and insights Meena Mansharamani.

Pepsi-Cola North America also plans summer launches of Jazz, from Diet Pepsi, and Ben & Jerry's Milkshakes. Jazz, a new low-calorie cola, comes in two flavors: Black Cherry French Vanilla and Strawberries & Cream.