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OnSpot will be headquartered in Chicago and led by Medias & Regies Europe
and North America (Publicis Groupe) chairman and CEO Simon Badinter, Simon Property
Group chief marketing officer and Simon Brand Ventures president Stewart Stockdale.
Both Badinter
and Stockdale will serve as co-chairmen of OnSpot Digital Network. Badinter
said, "The OnSpot network offers prime time all the time, and with this new
joint venture, Publicis Groupe is once again at the forefront of digital innovation.
Together with Simon Property Group we are offering marketers a new and unique
opportunity for ongoing brand awareness with extremely upscale consumers. By extending
the dialogue between a brand and a consumer directly into the shopping environment,
we can help brands make a tremendous impact at the time that it matters most:
when consumers are poised to make a purchase." "Our
exciting deployment of this first-of-a-kind digital network is specifically designed
to reach consumers at the ever-important point-of-purchase. Our shopping centers
are excellent venues in which to sell impressions because they are extremely targeted,
high traffic locations," Stockdale added. "We
have undergone an extensive process during the past year of testing the digital
initiative at Roosevelt Field Mall on Long Island, NY, measuring consumer reaction
and ad recall of major brands. Earlier we announced that Simon shopping centers
will be measured for reach and frequency by Arbitron, which will address marketers'
questions on advertising metrics through this channel," he said. OnSpot
Digital Network will broadcast content in high-definition on nearly 2,000 screens
at 50 premier Simon Malls covering most of US' Top 10 markets by the end of the
summer. OnSpot enhances the shopping experience by airing messages not only visually
but audibly, and by airing content designed specifically for these point-of-sale
locations. OnSpot's
state-of-the-art, digital, high-definition screens will be positioned at strategic
locations throughout the malls, including major entrances, center courts, food
courts, escalators, major corridors and other high traffic areas to ensure high
frequency and optimal consumer contact. The
OnSpot segments will incorporate lifestyle, news, entertainment, shopping center
and advertising content that will appeal to an estimated 500 million shopper visits
per year at the 50 malls served by the new network. | 
