As
has already been reported by Indiantelevision.com
late last month, the other senior level promotions
include Cartoon Network and Pogo marketing director
Vivek Krishnani’s advancement to executive director
marketing Asia-Pacific, while Bikram Duggal steps
into Krishnani’s shoes as the associate director
marketing India and Pakistan, for Cartoon Network
and Pogo.
Turner
Entertainment Networks Asia senior vice president
and general manager Ian Diamond said, "We believe
it is of paramount importance to continually encourage
and develop the wealth of talent and expertise within
our great team by providing new challenges and continual
growth opportunities. I am sure that the structural
enhancements to the Turner Entertainment Networks
Asia executive team will help us scale new heights
and continue to reach unparalleled milestones, as
we have been doing as market leaders over the past
decade."
In
his new role, Saha, based in Hong Kong, will continue
to oversee entertainment advertising sales, and will
now also drive marketing activities for Turner’s
entertainment channels across the region. He would
also be working with Turner Entertainment Networks
Asia's network divisions to develop cohesive initiatives
based on the network’s strategic business objectives.
Saha will also continue to steward the Sesame India
project (the soon-to-be-launched Galli Galli Sim Sim).
Krishnani,
on the other hand, will relocate to Hong Kong to oversee
the company's marketing initiatives across the region.
He would be working with Turner’s regional and
in-country marketing teams to develop and execute
marketing programs that enhance brand values and achieve
individual business goals. He will also supervise
the development of on-line offerings of Turner’s
entertainment brands.
Duggal's
responsibilities now include providing strategic direction
to both Cartoon Network and Pogo while working closely
with other network units such as advertising sales,
Cartoon Network Enterprises, programming and creative
services to drive awareness and demand for Turner’s
brands and properties.
Also
read:
Turner's
Krishnani promoted; Duggal appointed CN, Pogo marketing
head India
