The championship will be held in Delhi on 21 May and in Mumbai on 14 May. Finalists from the two cities will contest each other in the grand finale, which will take place in Delhi.

The championship entails 15 per cent increase in Rasna’s total ad and promotional spend for the fiscal. The company has kick started its below the line promotional activities with a ‘Q’ card. Q card has been made available with every one litre pack of Rasna product, from Rasna Cola Cola to Rasna Jaljira.

Q card is a card with a letter embossed on the outer frame of the card. The kid who collects 'Rasna' will get an original Beyblade worth Rs 300 free; while, the consumer, who manages to collect ’I Love U Rasna’ would get an exciting Beyblade stadium worth Rs 1250 free.

The Q card is also a gateway to India’s first Beyblade Championship, as it offers a unique opportunity to Rasna consumers to enter the championship.

Speaking about the Beyblade Championship, Rasna Pvt. Ltd vice president marketing Aurobindo Mohanty said, "The championship comes around the time when every third child, aged between 4 - 14 years, in the country is a Beyblade enthusiast. It’s an attempt to reach out to our youngest consumers through the activity that indulges them the best. The championship will be geared by several below the line activities."

Rasna’s ad campaign for the Beyblade Quest, “Three, two, one, Ho Ja Shuru” sets the ball rolling for the quest. It substantiates the double-sided benefit offered by Rasna this season; as with each Rasna summer treat the child gets to win Beyblade freebies also, an opportunity to enter India’s first Beyblade championship.

The ad highlights the multifaceted features of the Q card, which has a picture of a popular Beyblade character like Kane, Dunga, Tyson on one side and his competitor Phantom on the other describing the character in brief. The card is so designed that the main portion could be punched out and used as a tattoo.