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Indiantelevision.com's Media, Advertising, Marketing Watch

Channel7 appoints Brand David for its creative duties

Indiantelevision.com Team

(31 May 2006 8:00 pm)

MUMBAI:The Hindi news channel -Channel7 has appointed Brand David to handle its creative duties. Global Broadcast News, earlier this year, picked up a stake in Jagran TV's Channel7.

The channel is all set to re-launch in a new avatar early next month.

The agency has been given the responsibility to create and implement the creative strategy for Channel7, which will be in tune with the channels baseline Khabar Har Kimat Par and reflect its leadership in Hindi news journalism.

CNN-IBN director marketing Dilip Venkatraman, “Brand David has been partnering CNN-IBN on the creative front and we want to recreate the magic of CNN-IBN for Channel7 too. They are in sync with our creative strategy and we look forward to a long term and fulfilling association with them.”

Brand David chairman & national creative director Josy Paul says, “We are excited to extend the CNN-IBN association to Channel7. It will be a challenging task but we feel confident that we will be able to deliver."

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