Indiantelevision.com Team

(31 May 2006 7:00 pm)

MUMBAI/BANGALORE: Hindustan Lever Limited's (HLL) Clinic All Clear has announced the 'Clinic All Clear Cool Baal Cool Bike' contest that gives consumers a chance to win 300 Yamaha G5 bikes. The offer is open till 30 June.

In keeping with the trendy, youthful image of the brand, Clinic All Clear launched this promotional campaign in conjunction with Yamaha Motor India Ltd. John Abraham is the brand ambassadors for both the brands.

What makes the contest unique is that this is for the first time in India that a co-promotion strategy involving two brands has been implemented.

The contest is an extension of Clinic All Clear's vision of lending the Indian youth added confidence and appeal while making a move on the opposite sex. It works on the premise "If you have cool 'Baal' and own a cool 'Bike', pretty heads are sure to turn."

HLL category head hair care Vipul Chawla said, "What makes this contest unique is the fact that it is unprecedented in terms of sheer scale and nature. The whole idea of two brands with a shared ambassador coming together for a contest aimed at a shared target segment is interesting. HLL is proud to be the first to employ this inventive, promotional concept."

There are four ways a consumer can participate in the contest. When you buy any Clinic All Clear 100ml (Rs 64) or 200ml (Rs 122) bottle, consumers can find a unique nine digit code printed at the bottom of the bottle. One has to answer a question and enter a code to be eligible to win the Yamaha G5 bike. To enter consumers can either SMS 'CAC' to 455, call 1901-2334455, log on to www.clinicallclear.com or get the contest forms from any HLL Super Value Store.