Indiantelevision.com Team

(31 May 2006 6:00 pm)

MUMBAI: India's business brand for men's lifestyle and apparel products Van Heusen has announced the launch of its new Ken & Tony Collection. To beat the summer heat, this new collection consists primarily of formals and office wear for men.

The Ken & Tony suits are designed to cater to the Indian business executive. The collection incorporates three shades of white, pink and blue, in shirts, trousers, suits, knits, jackets, ties, belts and shoes. It also allows for a range of co-ordinated ensembles within the collection to create distinctive combinations, informs an official release.

Commenting on the new collection, Madura Garments president Hemu Javeri said, "With the Ken & Tony Collection, Van Heusen has created a revolution of sorts."

"Rooted in the fashion trends of corporate New York and Milan, it takes work wear many notches up, moving away radically from the traditional navies and pinstripes, combining colours and styles to allow today's rushed young professionals to attend a meeting or party with equal panache!" he adds.

Taking the new product a step further, Van Heusen also makes an allowance for the peak wedding season with its line up of linen suits using breathe-easy fabric with collars and cuffs designed for comfort, adds the release.