Indiantelevision.com Team

(30 May 2006 6:00 pm)

MUMBAI: Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 per cent increase over Q1 2005 at $2.8 billion and a six per cent increase over Q4 2005 total at $3.6 billion. This was revealed in a study done by The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

"The steady growth of online advertising is a clear indication that marketers continue to believe in the opportunities and effectiveness that this medium delivers in reaching and engaging their consumers. The interactive advertising industry remains committed to the creation of a world class medium with best-of-breed standards, measurement guidelines, research and ad products for marketers and agencies," said Interactive Advertising Bureau CEO Greg Stuart.

"The internet continues to shape the media landscape as more advertising dollars are going online. It is abundantly clear that marketers are seeing a compelling opportunity to leverage the internet as a powerful medium that drives both branding and sales results," said PricewaterhouseCoopers director advisory services Peter Petrusky.

"Consumer habits are continuing to change and mature. Companies are effectively learning to devote more of their advertising budget to this fast-growing advertising platform in order to reach the right audience at the right time," added PricewaterhouseCoopers partner, assurance David Silverman.

Conducted by the New Media Group of PwC, the "Advertising Revenue Report" was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues.

The survey includes data concerning online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.