Indiantelevision.com Team

(30 May 2006 5:00 pm)

MUMBAI: Godrej Consumer Products Ltd has relaunched Godrej Shikakai AmlaPlus conditioning hair soap. The new Godrej Shikakai is now enriched with natural ingredients like Shikakai, Amla and Bhringraj that cleanse, condition and nourish hair.

It has AmlaPlus conditioning that provides conditioning comparable to shampoos.

Godrej Consumer Products Ltd executive director and president H. K Press said, "Even though there is an increasing demand for shampoos, there is a definite demand amongst traditional Indian women for hair care soaps. Godrej Shikakai has natural ingredients, and is a convenient and inexpensive way to have clean, shiny and healthy hair. This is the result of our continuous efforts to offer improved products to our consumers."

According to an official communiqué, within the hair soaps category, Shikakai is the biggest segment commanding a 60 per cent market share. In the Shikakai soap segment, Godrej Shikakai is the market leader. The new Godrej Shikakai is priced at Rs 15 for 100 gm and has been launched with a consumer offer of "buy three, get one free for Rs 45".