Indiantelevision.com Team

(29 May 2006 6:00 pm)

BANGALORE: Telecommunication giant AT&T has announced an extension of its advertising campaign titled, "Your world. Delivered" from the US to Asia Pacific, Europe and the Americas.

Launched on 26 May the campaign's prime focus is centred on global enterprise capabilities of the new AT&T, created by the merger of AT&T and SBC Communications.

In an attempt to extend its marketing reach, this year-long mass media campaign features print, online and out-of-home components, with in-language advertising in more than 14 countries around the world, including Argentina, Australia, Brazil, China, France, Germany, Hong Kong, India, Netherlands and Singapore.

Commenting on the company's focus to cater to the demands of multi-national enterprises, AT&T Asia Pacific VP Steve Lowe said, "The new AT&T is firmly committed to the global enterprise market."

Further, the campaign demonstrates AT&T's commitment to build a higher profile in the global enterprise market and grow its business internationally, as the global IT partner and network integrator of choice, states an official release.

"This multinational, multilingual campaign underscores our dedication to serving the needs of the world's multinational businesses wherever they need us to be with a
comprehensive portfolio of advanced networking services," adds Lowe.

This advertising campaign Your world. Delivered. has been created by Rogers Townsend and adapted by Young & Rubicam, the Banner Company and Dentsu Young & Rubicam.

Currently, AT&T is extending its services, reach and access
into additional locations in Asia Pacific, Europe, the Middle East, Africa, Latin America and in the United States, as part of the new AT&T's previously announced $8 billion to $8.5 billion expected capital investment in 2006, adds the release.