Indiantelevision.com Team

(22 May 2006 9:00 pm)

MUMBAI: United Spirits Ltd. has signed on actor Shilpa Shetty as the brand ambassador for its vodka brand, Romanov.

United Spirits president said, "United Spirits is committed to achieving a leadership position in the Indian and international vodka market. As a part of our brand building initiative, the company is partnering with Bollywood actress, Shilpa Shetty as the brand ambassador for Romanov. Shilpa is an aspirational icon. Her innate style, energy and attitude highlight the core attributes of the brand. We will use her mass appeal to herald an enhanced customer experience."

Shetty added, "It is a pleasure to be associated with UB, which is the industry leader today. I look forward to partnering with Romanov. I vibe really well with the brand's youthful attitude. The brand is definitely going places and I wish it all the very best."

According to an official comminuque Romanov commands nearly 30 per cent of the market share and is growing at over 30 per cent annually.