Indiantelevision.com Team

(22 May 2006 7:00 pm)

MUMBAI: Unilever’s largest brand worldwide - Knorr - has been awarded “Asia’s Most Trusted Brand of the year 2006” in the savoury category by Reader’s Digest magazine.

This award is a part of an Asia-wide survey, performed in seven Asian markets and based on 7,000 responses from consumers who rated the brands for six core qualities: trustworthiness, credibility of image, quality, value, how well each brand understands consumers’ needs and its ability to innovate.

This is one of the biggest and widest-ranging consumer surveys ever undertaken in Asia, covering seven countries, including India, Malaysia, Thailand, Hong Kong, Singapore, Philippines and Thailand.

“We are extremely honoured to have Knorr voted as the most trusted brand within the savoury market in Asia, What pleases us more is that this award is based on a 100 per cent consumer feedback and reflects the trust that our consumers have in the brand," said Knorr marketing manager Zairus Master.

Knorr soups were relaunched in India last December with 14 flavours, which cater to a wide variety of palates and international cuisine. The Reader’s Digest Trusted Brand survey is the only regional annual study to measure such a broad spectrum of consumer tastes.