“This brand really packs a promotional punch—its wacky, colourful and slightly irreverent characters are a natural fit for premium-based QSR promos. The Fairly OddParents will be granting kids meal wishes around the globe in 2006,” said Nelvana executive vice president business development Doug Murphy.

First up is a QSR deal with KFC in Mexico set to launch in April. The six-week TV-advertised kids meal promo will feature branded in-pack Fairly OddParents premiums.

Then in June, the brand will be featured in a QSR promo with British burger chain Wimpy. The year-long kids meal promo will feature branded premiums that will be refreshed quarterly. Wimpy outlets in South Africa will also run a premium-focused promo for four weeks this summer.

Summer will get off to a hot start in France, Belgium, Luxembourg, Andorra and Monaco as Quick restaurants promote a character-themed magic box menu including plush premiums, for a three-week period starting 7 June.

The promotion moves to Quick outlets in the United Arab Emirates, Reunion Island, Morocco and Algeria for four weeks beginning in July. The promo will be supported by a three-week TV ad campaign (France only), in-store POP, mailing, PR and radio campaigns.

Kids in the United Arab Emirates will be treated to a second QSR promo set to launch 15 June in Hardee’s eateries. The four-week kids meal campaign, featuring in-pack premiums, will also run in Kuwait, Saudi Arabia, Qatar, Bashrain, Oman, Lebanon and Jordan.

In July, the promo action moves to Mexico, where Kellogg’s will run a three-month sweepstakes for Fairly OddParents merchandise on Froot Loops brand cereal packages distributed throughout the country in supermarkets, drugstores, specialty stores and discount clubs.

Rounding out the brand’s international QSR tour, Carl’s Jr. outlets in Mexico will host a holiday-themed kids meal promo. Beginning 15 November, Carl’s Jr. kids meals will contain one of four figurine designs in holiday costumes featuring light-up bases.