Indiantelevision.com > Media, Advertising & Marketing Watch > Hartwin Feddersen is Adidas India’s marketing director

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Hartwin Feddersen is Adidas India’s marketing director

Indiantelevision.com Team

(29 March 2006 6:00 pm)

MUMBAI: Sports brand Adidas India has appointed Hartwin Feddersen as its marketing director.

Adidas India MD Andreas Gellner said, “Our vision is to be the leading sports brand in India and one of our core focus areas is to develop and introduce innovative marketing strategies that shall further strengthen our position in India. Hartwin has a wealth of experience in the FMCG industry and we are confident that he shall take Adidas India to new heights of excellence”.

Feddersen has earlier worked with EAC Nutrition, Singapore for six years, most recently as regional category marketing manager- infant nutrition. He has also worked with Dumex (Malaysia) as product group manager for two years.

Feddersen said, “I am very excited to be working with the Adidas Group and especially Adidas India. I believe that India is an extremely dynamic market that offers us a tremendous opportunity to strengthen our brand’s presence and achieve our goal to be the leading sports brand”.

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