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WorldSpace signs on A R Rahman as brand ambassador

Indiantelevision.com Team

(28 March 2006 8:30 pm)

MUMBAI: WorldSpacer Satellite Radio has signed on music director and composer A R Rahman as its national brand ambassador. As part of the company's advertising and promotional activity designed to reach music lovers across the country, Rahman will produce an exclusive WorldSpace song and endorse WorldSpace products.

Since his introduction to Indian cinema, Rahman has composed music and soundtracks for innumerable films such as Roja, Rangeela and Lagaan: Once Upon a Time in India amongst others.

"We are delighted to partner with the musical genius of A R Rahman, as he is world-renowned for bringing global rhythms and Indian tunes together to create a distinctive international sound. Our association with A R Rahman fits perfectly with our goal as we set out to define the future of radio in India and extend the service to music lovers across genres," said WorldSpace India managing director Shishir Lall.

"WorldSpace is the only satellite radio service in India offering the widest platform for music in the country with over 40 dedicated channels that showcase a bouquet of genres from Carnatic music to Hip-Hop. It is my pleasure to be associated with a brand that provides such an extensive range of music. I look forward to working with WorldSpacer Satellite Radio in bringing the future of radio entertainment to people across India," said Rahman.

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