(28 March 2006 8:30 pm)

MUMBAI: Mirinda has unveiled a new positioning that highlights the brand's core character of self-expression and a distinct attitude.

The soft drink major has also signed on actor Zayed Khan as its first brand ambassador in India.

Coinciding with the new look and ambassador launch is the new television commercial with a catchy tag line - 'Karo mouth ka good use.'

Mirinda's all-new look has a classy new round logo that highlights the brand's characteristic 'orange' color.

"We are pleased to have Zayed as Mirinda's first brand ambassador in India. This moment is of special significance to us as Mirinda propels itself onto the next level of leadership with a renewed approach and look. Mirinda's new positioning of 'Use your mouth well' commemorates the brand's drive to strengthen its equity across the country", said Pepsi Foods Pvt. Ltd executive director marketing Punita Lal.

Shot by director Rohan Sippy, the commercial is successful in capturing the relevance of using the mouth well just the way one would use while drinking Mirinda. The idea is to highlight Mirinda's core proposition of 'taste' and 'attitude'.

Khan said, "It is an honour for me to be the brand ambassador for Mirinda as we compliment each other well."

The new look Mirinda will be rolled out across all markets over the next few weeks and will be available in glass bottles, cans and the very stylish PET packs.