Hungama TV general manager business operations (North and East) Rahul Bhatia will head Hungama TV sales for the North and East and will report to Dundh.

Dundh, in her career spanning 12 years, has always been involved in ad sales. She has had extensive experience across markets such as Mumbai, Muscat and Dubai and various industries including print, internet, radio, travel and television. In her last job, she was with Radio Mirchi as
corporate sales head. She joined UTV in April 2004.

Mehta said, "Niloufer has demonstrated tremendous drive, commitment and a 'can do' attitude in her role as sales head for the West and South. I am confident that in her new role, she will continue to innovate and make the most of opportunities to ensure a win-win for our clients and the channel."