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VHI US receives Cable TV Public Affairs Association's award for Aids awareness campaign
 
Indiantelevision.com Team

(27 March 2006 6:00 pm)

 
MUMBAI: US broadcaster VH1 was presented the Joel A. Berger Award at the 73rd Annual Beacon Awards in Washington a few days ago. The ceremony is one of the highlights of the Cable Television Public Affairs Association's (CTPAA) annual 2006 conference.
The award was presented to VH1 for their partnership with the Global Fund to Fight Aids, Tuberculosis and Malaria designed to raise awareness and inspire action in the fight against global AIDS. The award recognises an outstanding public affairs initiative that creates Aids awareness in local communities.
VH1 also took home two Beacon Awards, one for Full Campaign/Series honouring VH1's partnership with the Global Fund to Fight Aids, Tuberculosis and Malaria. The second award was given for Programming/Single Programme for VH1 News Presents: Tracking The Monster: Ashley Judd and India. Arie Confront Aids in Africa. The documentary follows India. Arie and Ashley Judd
in Africa as they volunteer with two HIV/Aids projects funded by The Global Fund to Fight Aids, Tuberculosis and Malaria.

VH1 GM Tom Calderone says, "In 2003, it became clear to us at VH1 that most American adults would acknowledge that Aids was decimating the third world but, had no idea who to reach out to if they wanted to help. Because of this we sought out a partner to educate viewers and get them involved. We couldn't have imagined a more perfect partner then the Global Fund. We are so appreciative of these awards which solidify even more VH1's commitment to Aids/HIV awareness."

 
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