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Liberty to co-sponsor Lakme Fashion Week
 
Indiantelevision.com Team
(23 March 2006 2:00 pm)
 
MUMBAI: Lakme Fashion Week has roped in Liberty Shoes Ltd. (LSL), as the co-sponsor for the event. Liberty will also be the title sponsor for the "GenNext Show," a unique concept where six designers will showcase their collections at the inaugural Lakme Fashion Week 2006.
Liberty Foot Fashion was also the first Indian brand to walk the runway at the New York Fashion Week 2005.

The Lakme Fashion Week will be held in Mumbai from 28 March to 1 April.

Designers Rahul Mishra, Samar Firdoz, Deepti Toor, Swapnil Shinde, Leena Wadhwa and Bhawna Yadav are the gifted young talents who will display their creations at the Liberty GenNext Show for the first time before a target audience of international and domestic buyers as well as media.

During Lakme Fashion Week, Liberty will be showcasing the international range of lifestyle products for Fall/Winter 2006.

Liberty Shoes Ltd. director Anupam Bansal said, "As a global footwear fashion brand it has always been our endeavor to be the footprint of the newest trends in the world of style. And we are confident that this association with the GenNext Show at Lakme Fashion Week will take us further down this road."

IMG-TWI South Asia managing director and IMG senior vice president Ravi Krishnan said, "We are proud to announce Liberty's association with India's premier fashion event. Liberty has been closely involved with both IMG and Lakme during the last few years and their decision to join as a Cosponsor reiterates their faith in our expertise. Their decision to partner with LFW for the GenNext Show also underlines Liberty's commitment to support the growth of the fashion industry. I am certain that this partnership will be a long-lasting one."

Carbon Accessories is the official jewellery accessory partner, Zee TV is the broadcast partner, Liberty and AZA are co-sponsors, Sify is the official broadband partner, Kingfisher is the domestic airline partner, Hilton Towers is the hospitality partner and the NCPA is the Venue Partner for Lakme Fashion Week 2006.

 
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