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Berndt has worked on the creative side at Ogilvy since 1998, playing
a role in the agency's creative work for such clients as IBM, Lenovo,
Yahoo! and Ameritrade. Before joining Ogilvy, he was worldwide account
director on Apple at TBWA/Chiat Day where he was part of the team
that relaunched Apple under the "Think Different" campaign.
Berndt's appointment follows a series of management moves by Gray
and Ogilvy North America co-CEO Carla Hendra, designed to strengthen
the agency's 360 approach. Last month, Ogilvy announced the promotion
of Michelle Bottomley and Harvey Kipnis to co-managing directors
of OgilvyOne New York. In his new capacity, Berndt will work closely
with Bottomley and Kipnis in bringing even greater collaboration
between the New York advertising agency and OgilvyOne.
"This is really exciting. Ogilvy has always had a rare combination
of creativity and business. We're an idea company. It's the highest-order
challenge to get to big ideas that yield great creative (across
any media), demonstrable business results, and a sense of pride
that covers client and agency alike. I've been incredibly lucky
to have worked for quite a few people, both at Ogilvy and elsewhere,
who created environments where that kind of magic happens. If I
can help to do that, for Ogilvy and for our clients, going forward,
that's the brass ring," said Berndt.
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