MUMBAI: Madison Communications chairman and managing director Sam Balsara will be addressing the 6th Malaysian Media Congress, which will be held in Kuala Lumpur on 29 March 2006.

This is the 6th year that the Congress will be held to focus on issues and challenges facing advertisers, media and agencies and to deliberate and discover new solutions that are mutually acceptable to all stakeholders.

Balsara has been invited as a special guest to deliver a talk on 'Focusing on the Future'.

Balsara said, "I deem it a privilege to be invited to share my views with other professionals of another country, that has achieved significant growth and development in the past decade. I hope to pick up some useful insights from that market, and share with them the Indian perspective."